Kiyosaki and the Semiotic Square

Kiyosaki’s books, mentioned in the previous semiotic post, illustrate the difference in thinking between his highly educated, abstract thinking poor dad and his uneducated, but smart, rich dad. The author’s favourite way of summing up the situation is with the observation:

Most people who successfully complete university studies end up working for someone that didn’t.

The author is being deliberately provocative. However, the present state of world affairs demands some sorely needed provocation. Left side, abstract thinking increasingly dominates university education, even in the humanities. However, such a way of thinking leads to high rate of failure in the real world, and particularly in the business world. Apparently Kiyosaki’s clever, university educated dad was a dedicated left side thinker and so had all the ingredients for becoming a flop in the world of business. His other dad, had learnt business acumen by avoiding abstraction, shunning opinion, calling a spade a spade, and relied more on right side thinking.In an attempt to overcome this problem, and cash in on business demand, many universities have set up their own version of the famed MBA, the Master of Business Administration. Other university degrees are oriented to produce future employees for the universities themselves, government, and corporations. In contrast, the MBA provides some kind of remedial epistemological therapy for graduates that aspire to run these enterprises. To some extent, the MBA can be successful. An important part of the MBA is real world experience in a wide number of case studies, rather than offering abstract theories of real world experience. Often these case studies involve the student moving to another country to carry out the work. One can also detect some attempt to experiment in other modes of thinking than the abstract and analytical modes. The MBA can dabble in the synthetic and the lateral. The author is unaware of MBAs that do drills in semiotic analysis, thus taking a leaf out of Kiyosaki’s book, but would not be surprised to see such cases.

In the next section, we take a deeper look at the difference between left and right side rationality.

Left Side Versus Right Side Reasoning

The mantra being repeated many times here is that there are two takes on reality.  From an epistemological viewpoint, this can be seen as two kinds of knowledge, conditional and unconditional knowledge. Conditional knowledge corresponds to all of our traditional sciences, including axiomatic mathematics. The big question lies on the unconditional side of knowledge where any corresponding science is lacking. The kinds of thinking involved in these two forms of knowledge, we refer to as left side and right side knowledge, the inference being that the fundamental epistemological dichotomy is mirrored in the architecture of mind, and correspondingly of its implementation as brain.
One popular approach to a dichotomy is to interpret in the thesis-antithesis format leading to some kind of synthesis, which is supposed to resolve the inherent opposition. Some might even claim that this constitutes dialectics. Semiotics offers an alternative approach. Rather than attempt to explain how Nature or Mind might function synchronically as a temporal or logical process, the emphasis is placed on the diachronic structure. We concentrate on the shape of knowledge and the corresponding shape of Mind.  Appealing to poetic license, we interpret the corresponding structure as the epistemological mind. We may employ other terms that help understand the notion such as the semiotic brain, and sometimes the metaphorical brain.
Initially, this metaphorical brain architecture is characterised by a split right down the middle, dividing it into a left and a right hemisphere.  As a structure carving up scientific knowledge, traditional scientific knowledge and its characteristic way of thinking goes into the left hemisphere, and the mysterious, yet to be understood, holistic, unifying science and its way of thinking goes belong to the right hemisphere.

In addition, the left-right split there is the front-back split based on the dichotomy between subject in the front and object in the back. In this case, knowledge is divided into knowledge of self and knowledge of object. Combining the two dichotomies together leads to the semiotic square shown in Figure 2. When interpreted from an epistemological perspective, the resulting semiotic square, it illustrates the four fundamental kinds of scientific knowledge. On the left side, the traditional sciences of object correspond to the physical sciences. Axiomatic mathematics, which has the study of axiomatically defined abstract objects as its vocation would also belong here. The traditional left side science of subject would correspond to the social sciences and would include empirical, behaviourist psychology. In passing, one could consider the possibility of an axiomatic mathematics of subject. Perhaps mathematical Category Theory would fit into this slot, as it is an attempt to provide an abstract overview of all mathematics. It is the closest that the axiomatic can come to the notion of mathematical subjects rather than mathematical objects. However, we will not labour over that point.

There are a myriad of different traditional sciences and the number keeps on growing. This is a characteristic of left side science: there are many of them. There is an explosion of knowledge into an ever-increasing number of specialisations. Each science is fundamentally atomist in its philosophy and the overall epistemology ends up as an atomism of sciences. We then come to the question of what kind of sciences should occupy the right side slots of the semiotic square.  The first thing to note is that the monism of the right replaces the atomism that dominates the left side. There is only one right side science. Right side science has for its vocation, the unifying of knowledge. There can only be one such science. Right side science, as the science with the role of unifying reality science, is the science of unified reality.  The one right side science must still answer two questions and provide a science of object and a science of subject, but in a different manner to the left side science.  On the left side, knowledge splits irrevocably into the sciences and the humanities. On the right side of the epistemological divide, object and subject presents itself as two sides of the one coin.  As a preliminary attempt, the epistemological square shown in the diagram below has knowledge of Self in the frontal lobe and knowledge of Object in the rear.

 Right side knowledge of self can be interpreted in many ways. It can include knowledge of the personal self and knowledge of the impersonal, generic self. It includes knowledge of the personal god and knowledge of the impersonal, transcendental god. Unlike the left side knowledge obsession with labelling everything, right side knowledge dispenses with labels. Instead of trying to put this and that into individually labelled, cardboard boxes, right side knowledge is always relative: it knows this relative to that. As such, right side knowledge can accomplish something to which the left side mode of thinking is totally oblivious: the right side can know the cardboard box as well as what it has come to contain. Right side knowledge works as a doubled edged sword. Even what is container and what is contained becomes relative.

Epistemological Semiotic Square

Figure 2. Superimposing the two fundamental dichotomies of knowledge leads to an epistemological square. Only right side science is aware of the full significance of such structure of oppositions and so has the potential for knowledge of Self.

Left Side Obsession with Truth Value

Left side reasoning can be formalised in terms of the various kinds of logic; propositional calculus, predicate calculus, modal logic and so on. All of these different species of logic come under the common genus of symbolic logic. Here we see the first obsession of left side reasoning, the obsession with symbols and the manipulation of symbols. Symbols form the basic atomic material of logic: Take away the symbols and there can be no symbolic logic. Sequences of symbols lead to logical expressions: reasoning takes on a linguistic character. At this point, the second obsession of left side reasoning comes into the fray; attaching truth values to logical expressions. A logical expression is either true or false. Of course the expression must be meaningful (be a well-formed-formula, wff). Thus, the meta-logical expression “the expression X is a wff”, can itself be true or false. Left side reasoning embraces the law of the excluded middle, and so militantly ignores any possible truth-value other than true or false: the logic is systemically binary valued.

Left side reasoning, as mirrored in axiomatic formulations, involves non-constructionist formalisms. As is well known, constructionist formalisms require reasoning that breaks with the law of the excluded middle. A third truth-value of “unknown” is required. To cater for this situation, three valued, and even unlimited multi valued logics have been introduced into formal left side reasoning. However, this is just a smokescreen. Ultimately, at a lower level than the three-valued proposition P, there can be another proposition Q that ultimately states, “P has the truth value of undefined” where, once again, Q is either true or false. This inbuilt, systemic obsession with truth-value of symbolic expressions and the ultimate binary valued nature of truth is a primary characteristic of left side reasoning.


Left side thinking relies on sequential, deductive forms of reasoning dominated by a binary valued truth system. Pioneered by George Boole in the mid-nineteenth century, the symbolic logic mode of reasoning became increasingly formalised to end up underpinning all present day sciences and left side schools of philosophy such as Analytic Philosophy.  In The West, it has become the dominant mode of reasoning in our time. However, this apparent victory may be short lived.

Left and Right Reasoning in the Biological Brain

Symbolic logic is an example of abstract reasoning, the speciality of left side thinking. A prime consideration of this book is to attempt to avoid the fatal attraction of abstract thought, a primary characteristic of left side thinking. This can be difficult at times, due to the profound questions that we have to confront. The book (McGilchrist, 2009) by psychiatrist Iain McGilchrist shows has been a source of inspiration for the author in drawing parallels between the philosophy and the biological brain. Consider what he has to say concerning the difference in reasoning between the two hemispheres of the biological brain.

First, there is his basic thesis, namely:

My thesis is that the hemispheres have complementary but conflicting tasks to fulfil, and need to maintain a high degree of mutual ignorance. At the same time they need to co-operate. How is this achieved, and what is their working relationship like?

Here, McGilchrist is talking about the biological brain. He is also implicitly talking about what we have been calling, the epistemological brain.In his chapter entitled The Triumph of the Left Hemisphere, ponders over what the world would look like, if the left hemisphere of the biological brain were dominant.
… the world would change into something quite different. And we can say fairly clearly what that would be like: it would be relatively mechanical, an assemblage of more or less disconnected ‘parts’; it would be relatively abstract and disembodied; relatively distanced from fellow-feeling; given to explicitness; utilitarian in ethic; over-confident of its own take on reality, and lacking insight into its problems — the neuropsychological evidence is that these are all aspects of the left hemisphere world as compared with the right.

Once again, McGilchrist is talking about the biological brain, however, by attending a seminar in any one of the sciences there is a good chance you could come out feeling the same impressions and sentiments. It looks as if the left hemisphere has taken over in the scientific world.

The two biological hemispheres harbour two different ways of thinking. McGilchrist describes repeatable experiments carried out by Deglin and Kinsbourne that clearly show this difference. How does each hemisphere process a syllogism?
Take the following example of a syllogism with a false premise:
  1. Major premise: all monkeys climb trees;
  2. Minor premise: the porcupine is a monkey;
  3.  Implied conclusion: the porcupine climbs trees.
Subjects with one or other of their hemispheres disabled, or both intact were asked, “Do porcupines climb tree?”

As Deglin and Kinsbourne demonstrated, each hemisphere has its own way of approaching this question. At the outset of their experiment, when the intact individual is asked ‘Does the porcupine climb trees?’ she replies (using, of course, both hemispheres): ‘It does not  climb, the porcupine runs on the ground; it’s prickly, it’s not a monkey.’ (Annoyingly, there are in fact porcupines that do climb trees, but it seems that the Russian subjects, and their investigators, were unaware of this, and therefore for the purposes of the experiment it must be assumed that porcupines are not arboreal.) During experimental temporary hemisphere in activations, the left hemisphere of the very same individual (with the right hemisphere inactivated) replies that the conclusion is true: ‘the porcupine climbs trees since it is a monkey.’ When the experimenter asks, ‘But is the porcupine a monkey?’, she replies that she knows it is not. When the syllogism is presented again, however, she is a little nonplussed, but replies in the affirmative, since ‘That’s what is written on the card.’ When the right hemisphere of the same individual (with the left hemisphere inactivated) is asked if the syllogism is true, she replies: ‘How can it climb trees — it’s not a monkey, it’s wrong here!’ If the experimenter points out that the conclusion must follow from the premises stated, she replies indignantly: ‘But the porcupine is not a monkey!’  
Deglin and Kinsbourne’s experiment can be repeated with syllogisms ranging across many different subjects and the result will be the same. The experiment clearly illustrates the fragilities of left side reasoning based on what is essentially a simple form of symbolic logic.
Symbolic logic is very easy to teach and master, even though the resulting apparatus has only the most tenuous grounding in reality, if at all. However, despite many philosophical objections, it has to be granted that left side forms of reasoning underpin the most successful scientific venture to date. Left side reasoning underpins science, as we know it.  This raises the question: What is the corresponding organon for right side rationality?

Right side forms of thinking were much more dominant in ancient times. In pre-Socratic times we find Heraclitus who exclaimed that reality could only be understood in terms of oppositions. To every proposition there was an equally valid second proposition in total contradiction with the first. Heraclitus’s picture of reality consisted of a ferment of oppositions. His philosophy lacked discipline and gave a picture of reality dominated by irrational anarchy. Even with Kant, several thousand years later, the picture had not progressed significantly. One way Kant treated the oppositions was in the form of his four antinomies. There might be many oppositions in metaphysics, but he claimed his four antinomies were the most important. Kant put the spotlight on the possibility of a new, noble science and that somehow it would be fundamentally involved with rationality based on oppositions. a form of dialectical reasoning in some way. However, he provided little guidance to how such a science of oppositions could be organised. He also presented his versions of the Categories (hastily prepared, according to Hegel). The categories were arranged in a four by four structure, vaguely indicating that deep reality could be understood in terms of organised square like structures.

The purpose of this book is to show how Heraclitus’s Cosmos of apparently confusing oppositions can be presented in a rational manner. The first step towards understanding the science is to achieve an elementary familiarity with handling oppositions. This involves practical exercises in semiotic analysis where the basic tool is the semiotic square. We have already considered one practical example, Kiyosaki’s semiotic cashflow quadrant. A number of other examples follow below.

Teaching semiotic analysis should be an essential part of the curriculum. The approach is simple, simplifying, but can reach into the most profound areas. This elementary training in right side thinking can help to counteract the excesses of left side rationality emphasised in present day education. To be successful, students must work across many problem domains. Unlike left side thinking, specialisation is not a characteristic of right side thinking.
Fundamentally, reality can only be understood in terms of oppositions. Semiotic analysis introduces such an understanding. At the basic level, two oppositions, themselves opposed to each other, form the semiotic square. The next task is to start to understand the semiotic square in more detail. The next example of semiotic analysis will illustrate how left side thinking, obsessed as it is by truth-values, is based on belief. On the other hand, we will come face to face with right side thinking with the startling realisation that it doesn’t believe in anything. In the process we discover that the right side belief free zone, nourishes a much more reliable form of truth.
Key Phrases: Semiotic square, genetic code, generic code, DNA, start codon, left right hemispheres, the divided brain, epistemology, anti-mathematics, masculine, feminine, gender differentiation,  Generic Science.
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Semiotics: Dyads or Triads?

Before understanding our reconstruction of the Chrysippus semiotic square, we need to know a bit about semiotics , or at least, our version of it.

The author’s first acquaintance with the semiotic square came from following the courses of Greimas back in Paris, many years ago. The term “semiotic square” is nowadays generally associated with his name. The big weakness in the Greimas approach was his failure to come to terms with the subject. His semiotics is sans sujet. We will sketch out here a more fundamental approach to semiotics and the semiotic square that does include the subject.
To begin with, there are two kinds of semiotics , one associated with Ferdinand de Saussure (dyadic, arbitrariness of the sign etc.) and one associated with Charles Sanders Peirce (triadic). In our view, the approach of de Saussure is not semiotics
, but General Linguistics. Like Greimas, the approach of de Saussure is sans sujet. If there is a subject, it is part of the Spectacle, not the Spectator. It is merely what Hegel referred to as the empirical ego. In this perspective, the de Saussure approach is like that of the traditional sciences and mathematics. All of these sciences are sans sujet. We call all of these traditional science left side sciences. Left side sciences claim to be objective, which is another way of saying that they only concerned with a reality of objects where any reference to the subject has been excluded. They are all sans sujet. As such these sciences look at the world from a very specific point of view. This point of view has been described as the “view from nowhere” or the “God’s eye view”. This is a general characteristic of science sans sujet. It is a general characteristic of all the sciences and mathematics of today.

The other possible scientific paradigm goes in the opposite direction. It demands that the subject is always present. In other words, if there is a spectacle there must also be an accompanying spectator. You can’t have one without the other. We call the science based on this paradigm, right side science. The right side science becomes, in fact, the dialectic of the Spectator and the Spectacle, the Subject and its kingdom.

Unlike the many left side sciences, there is only one right side science. This is because its focus is on the science of the subject and this is quite different to the science of objects. It is the science of the Self. For a Stoic logician like Chrysippus, it is the science of the Logos. This generic entity, the Self, the Logos, the Ego, has a generic form. This form can be worked out from pure reason.

Now Charles Sanders Peirce was more inclined to the right side paradigm, but he didn’t make much headway. He also despised the Stoics, which didn’t help. Thus we have to start from scratch. Starting from scratch means that we start with a subject and its kingdom. Alternatively we start with a kingdom and its subject, the same thing. Both spectator and spectacle must be present in the same moment.

This is where we have to put our thinking caps on. The relationship between the Subject and its Other is a very particular kind of relationship. They each determine one another. The Hindus sometimes see this as a coital relationship. The subject corresponds to the masculine and the mysterious other is feminine where gender gets interpreted as sex, poetic licence oblige. The Stoics saw the relationship as that between the Active Principle and the Passive Principle. Vedanta philosophy often refers to the Active principle as the Principle of Individualization, the Spiritual Principle, or simply the masculine principle. We have here the building block for right side science. It’s getting a bit steamy so here is one way to arrive at a dispassionate view. It involves the gender construct.

The main role of the subject in this right side science, is that it does provide a determined point of view. As such it is a pure singularity. What is non-subject is non-singularity. This can be formalised with the concept of gender. The gender concept is very ancient, both in the West and the East. First there is the unqualified substance totally devoid of any determined specificity. Such an entity is typed as the pure feminine. One might say that the pure feminine is devoid of specificity and so has no attribute. This is not the case. It is only devoid of a determined specificity. It has an undetermined specificity. That is its attribute. This attribute, using the argument of First Classness, must be an entity in its own right. (Note that the Stoics always claimed that the property of an entity is an entity in its own right). This attribute entity will be said to be of masculine gender. Two entities, one has an attribute, the other is the attribute. The first entity corresponds to the feminine, the second to the masculine. These two entities provide the building blocks for the right side science paradigm.

The first thing to construct is the semiotic square. One way of understanding this square is as the architecture of a whole. Totality can only be understood from a determining point of view of the subject. Instead of comprehending the totality in any moment, which is impossible, it is understood as a whole. A whole is totality looked at from a particular point view. There are as many wholes as there are points of view. This requires that the subject must be present in the whole. Right side science always understands things in terms of wholes.

Thus the semiotic square, as a generic understanding of a whole, is a map of the subjects conscious understanding of the whole, any whole. The first moment of understanding is “Wow, here I am, this is me and the rest is not me.” We thus draw a square, cut it down the middle and adopt the convention that the right side corresponds to subject and the left side to what is not subject. The right side is masculine typed and the left side is feminine typed.

However, the subject in this particular configuration is not you or I. It represents the impersonal subject. In fact, it is this subject that corresponds to the “view from nowhere”, the “God’s eyes view” of the traditional sciences. These sciences, in their quest for objectivity, remove all reference to subject from consideration. They even remove this impersonal subject from consideration as they have no need for it. They demand a godless science, a pure science sans sujet. Thus the semiotic square for the left side sciences is the same as for the right side science, except that the right side is blacked out. Left side sciences thus suffer from a symptom well known to the psychiatrist. It is called hemi-neglect. Right side science knows about the left side, left side science wings it alone, content with half a brain, so to speak. Curiously, in passing, the human brain exhibits exactly this same bi-lateral specialisation. The right hemisphere does not exhibit hemi-neglect and sees a whole world. Only the left side exhibits hemi-neglect.

This is now where left side and right side science part company. Not content with just the presence of the impersonal subject, right side science must find a way of introducing a more determined subject, the personal subject. This is constructed by applying the first feminine masculine opposition to itself, an opposition of two oppositions. It might sound complicated but is easily visualised with the semiotic square. The second opposition is orthogonal to the first and so instead of a left right dichotomy, the dichotomy is front back. We use the convention of masculine in front, feminine at the back. It appears that we am not the only ones to adopt this polarity convention..

The end result is that we end up with a square shaped kind of placeholder for dealing with knowledge. The first kind of knowledge involves an elementary consciousness of self, a knowledge of what is and what is not. This is expressed logically in our reconstruction of the Chrysippus square. For the moment, note that the four parts of the semiotic square have been binary typed with gender. For example, the left front part is typed as MF. This reads that, from the impersonal subject perspective, it is typed as feminine. From the personal subject perspective it is typed as masculine. Thus the first letter in the binary gender typing is that of the personal subject, the second letter is that of the impersonal.

Figure 1 The generic semiotic square is constructed from the feminine masculine opposition applied to itself.

The semiotic square is a place-holder, the architecture of the generic mind, so to speak. The semiotic square is static and unique, for the purposes of the science. You only need one brain, it can be said.
In addition to the placeholder, there are values relative to it. These values are mobile. There are the four kinds of elementary substance that can be binary typed by the four binary gender types. The binary typed substance correspond to MF, FF, FM and MM. The ancients called them air, earth, water and fire respectively.
Stoic Qualia
Pure Gender Algebra
Element
masculine active
MM
Fire
masculine passive
MF
Air
feminine active
FM
Water
feminine passive
FF
Earth
Figure 2 The ancient four elements can be can be understood in terms of gender.

We now come to the semiotic square constructed with four of the Chrysippus undemonstratables. Note that one diagonal is constructed from the conjunctive syllogisms. These are known to logicians as Modus Ponens and Modus Tollens. The other diagonal is constructed from the two forms of the disjunctive. The diagram can be gender typed by matching the is copula with the masculine and the is not with the feminine, as shown. This matches perfectly with the semiotic square gendering shown above.
What is interesting, is that the logic of Chrysippus has introduced yet another dimension into the semiotics
, a vertical axis. The square becomes the “Chrysippus cube”! We have used the convention of the implication arrows in the diagram going left to right to signal the upwards direction, and the downwards for the right to left. Talking intuitively, this indicates that the top two entities have an “upward flow” and the bottom two entries have a “downward flow”.

Chrysyppus Logical Semiotic Square
One should note that the gender coding of the top two elements correspond to the “elements” of air and fire. These are the “light” elements, being predominantly masculine and less substantial than the feminine bottom two elements of earth and water. Such reasoning is not very rigorous as we are not talking about the same kind of elements as in the left side, traditional science. The logic of Chrysippus however adds a different complexion to the matter.These principles must have been part of core Stoic teaching, as Marcus Aurelius wrote in Meditations.
Your aerial part and all the fiery parts which are mingled in you, though by nature they have an upward tendency, still in obedience to the disposition of the universe they are overpowered here in the compound mass. And also the whole of the earthy part in you and the watery, though their tendency is downward,

The Stoics claimed that theirs was a unifying science that integrated logic, physics, and morality. Some people are attracted to Stoic values whilst thinking that their science has been completely eclipsed by the modern day sciences. However, how antiquated is the science of antiquity? Consider the following.
In our diagram we have added in the four letters CAUG matching up with the gender typings MM, MF, FF and FM respectively. This is part of another story in this book. These are the four letters of what we call the generic code. We’ve taken them from the RNA version of the genetic code. The genetic code is a standard code which codes all living beings, without exception. This is a known fact. The generic code is impervious to evolution and has remained unchanged since the year dot. By extending the notion of the living to that of the universe, itself considered as living by the Stoics, this same code takes on a generic vocation. In this book we explore its application to understanding elementary particle physics from a new angle (see Appendix). We use the generic code to code quarks and leptons. These claims may test our short term credibility. However, in the longer term that is the way it will pan out once we have properly digested this new science, a science with such ancient roots.
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